Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman
Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."
View ArticleWho Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed
After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.
View ArticleWould You Have Approved This Ad?
Branding is built on differentiation. Differentiation takes courage. Here's a gut-check exercise for financial marketers.
View Article6 Common Advertising Mistakes Banks Make
Here are six reasons banking ads don't work, and how you can avoid them.
View ArticleBank Hopes Green Chairs Are ‘A Good Fit’ With Customers
Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.
View Article10 Clues You Need An Online Advertising Tune-Up
How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.
View ArticleWhy You Need to Visit Your Ad Agency More Often
Before you hire any ad agency or design firm, you should visit their offices in person first… then keep coming back again and again.
View ArticleCredit Union’s Love of BACON Spawns Bank Spanking Campaign
Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
View ArticleCreative Showcase: Fresh Marketing Concepts in Banking
Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.
View Article50 Spectacular Origami Designs Made From Money
A massive gallery with 50+ images of amazing origami patterns made from U.S. currency.
View ArticleThe World’s First ATMs for the Gay Community
ANZ transformed ten of its cash machines, turning them into bedazzling ‘GAYTMs’ to help celebrate a big annual bash in the LGBT community.
View ArticleSales & Marketing Lessons for Financial Institutions From the Retail Sector
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
View ArticleBank Marketing Meets Reality TV: Which Concept Would You Choose?
CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?
View ArticleBest Of Credit Union Marketing: CUNA Diamond Award Winners 2014
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
View Article20 of The Coolest Branded Vehicles in Banking
Branded vehicles can be used for many purposes — remote branches, community events, doorstep banking, or to 'drive' brand awareness.
View ArticleBank Faces Social Media Backlash Over ‘Disturbing’ Handwritten Mailers
Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.
View ArticleChristmas for Financial Marketers
Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.
View Article6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’
Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.
View Article3 Digital Advertising Tips for Financial Marketers
Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.
View ArticleThe Best of Credit Union Marketing: Cool, Classy & Creative
The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.
View Article10 Tips to Tighten Your Writing
Whether you're a banking exec or a professional copywriter, every word counts. Here are 10 ways you can make your writing more effective.
View ArticleWhat the Heck is Click Fraud? (And Why Financial Marketers Need To Care)
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
View ArticleBest of Credit Union Marketing: 2016 CUNA Diamond Award Winners
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.
View ArticleTest Post – Unfeatured #2
Today, checking it simply means "put this post on the homepage." Going forward, posts that have this box checked to be "featured" as one of the top three posts on the homepage.
View ArticleTest Post – Author Reaktiv Test (No Byline Override)
Gerund is a term for a verb form that functions as a noun. In English, the term has been applied to -ing ...
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